Kaola, is China’s top cross-border e-commerce platform launched by NetEase in 2015, later acquired by Alibaba in 2019 post massive re-branding in 2018.
Motion Graphics, Web & Mobile UI
NetEase via +X
Kaola, which means koala, was chosen as the name because NetEase wants its online users to stay “lazy and comfortable” as the marsupial.
Redefining Brand Image
Connectivity between Brand Name and core values
Web & Mobile
By applying the design language that reflects brand's own brandness through web and mobile UI strengthening brand's image as leading brand.