Kaola

Kaola, is China’s top cross-border e-commerce platform launched by NetEase in 2015, later acquired by Alibaba in 2019 post massive re-branding in 2018. 

Service

Motion Graphics, Web & Mobile UI

Client

NetEase via +X

Year

2018

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Kaola, which means koala, was chosen as the name because NetEase wants its online users to stay “lazy and comfortable” as the marsupial.

Re-branding Goals

  • Redefining Brand Image

  • Connectivity between Brand Name and core values

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Web & Mobile

By applying the design language that reflects brand's own brandness through web and mobile UI strengthening brand's image as leading brand.  

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