Taste the Good Life

Alcobrew Distilleries put forth a 'Taste the Good Life' campaign for their premium whiskey brand - Golfer's Shot Whisky in experiential format.

Service

Print, Photo, OOH, Media Buying

Client

Alcobrew Distilleries

Year

2019 - 2020

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Alcobrew Distilleries India, one of India's promising liquor manufacturers, announced the launch of their brand new campaign for their brand 'Golfer's Shot' whisky in 2020.

Targeting young and affluent consumers travelling across Delhi NCT via Delhi Metro, the campaign was built around the idea of 'Taste the Good Life'. 

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Good Life Pack

Good Life Pack was an extension of Good Life Experiences that Golfer's Shot aimed to provide to its consumers in 2020. The idea was to celebrate life by being indulged in the blend of flavors and elevating palates.

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